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European business show keen interested in Zambian market

Posted: 16 May 2019

WBCG’s Business Development Manager in Zambia, Mr. James Kaposa recently attended the 6th Agritech Expo in Chisamba District, Zambia, where he interacted with key stakeholders in the country’s Agriculture sector.

The Expo focuses on agricultural technologies that will boost the region’s agri value chain and hosts more than 220 local and international exhibitors, which include international pavilions from Germany, Italy, UK and Zimbabwe. It further supports potential exports and imports into the Zambia market, especially from Europe. “At the event over 20 new enterprises from Europe exhibited with clear intentions to set up operations in Zambia,” Mr. Kaposa explains. “Increased volumes between Zambia and Europe are favourable to the Walvis Bay Corridors, as the Port of Walvis Bay is suitably the first port of call”.

Meanwhile, in an interview during the run-up to the event, the organisers of the EU pavilion shared that Zambia’s agricultural sector is exciting because of all the existing opportunities; ample land and water resources, fertile soils and favourable climate. “These ingredients can develop a productive agro industry, trigger inclusive economic growth and job opportunities in the rural sector. These activities can also promote greater integration of smallholder farmers in profitable value chains”.

“We are also excited to present and explain our on going development programmes in the agricultural sector to the participants. These initiatives further demonstrate the long-term commitment of the European Union and its member states to making agriculture an inclusive private sector business contributing to jobs creation and growth in Zambia.”

The EU remains ready to support and to contribute to boosting agriculture in Zambia by investing in agricultural value chains and by facilitating trade and market access for Zambian agricultural products through innovative business models and technologies.